Portfolio
What I Do:
Through my numerous marketing jobs and consulting gigs, I've been able to create audience-focused, engagement-driven social media campaigns. The results speak for themselves:
179% growth on Facebook, 1,240% on Instagram, 65% on Twitter, and 191% on Pinterest over 3 years at Bentley
15% growth on Twitter and 5% on LinkedIn over 10 weeks at TBR.
100+ new Snapchat followers (on a previously rarely-used account) after a 1-day Scavenger Hunt
4,400+ views on a "24 Hours at Bentley" video
1,500 - 3,500 views on most published articles
In addition, I've created content calendars, completed competitive analysis, analyzed social media campaign results, trained 5 interns, and led 4 training sessions on using social media for work.
Tools I Use:
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Constant Contact
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MailChimp​
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iMovie
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Movie Maker
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Premiere Pro
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WordPress
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Wix​
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Drupal
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Basecamp
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Trello
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Hootsuite
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TweetDeck
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Sprout Social
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Tailwind
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Storify
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Canva
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Photoshop
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InDesign
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Publisher
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VSCO