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When I first began working for Bentley's Marketing and Communications team, we received an average of 20 likes per Instagram post.

 

By posting frequent, aesthetically-pleasing photos featuring popular subjects (the library clocktower, students and family, and of course the campus therapy dog!), as well as hosting Instagram-specific contests, we saw average likes increase to over 300 per image. We also increased followers by 1,240%!

Commencement content can get boring fast; after all, everyone is wearing the same thing!

 

To add variety in the posts I collaborated with the Athletics department to film this reveal of the year's graduating mascot. Typically this is announced when they wear the mascot claws across stage, so we gave our followers a sneak-peak!

The year before Bentley's centennial,  I created a 100-item multimedia timeline of the university's history, which I added to our Facebook timeline. In order to drive traffic to the Facebook page (which included numerous linkbacks to our site) I began posting weekly #TBTs on Instagram, highlighting the historical photos.

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Jennifer Wright in Bruges
There was a bird right outside the windo
Beach life perks. 🌊_._._
Grey horse tacked up
Brussels
Almond butter cookies for _melissa
Jennifer Wright graduation
Handwritten letters
About Me

I'm a digital marketing consultant and freelance writer from New England. When I'm not helping my clients achieve their growth goals, I spend my days writing creatively, traveling, cooking, and riding horses.

 

Read more or email me at jenfwright@gmail.com

 

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